This year’s keyword is “Press Start to Play the Future” in English. In the Japanese version, the message displayed is: “Entertainment changes. Future changes.”
The illustrator has commented on this visual and the choice in tagline, saying that:
The character shown on the main visual will be the symbol for TGS 2016, and will appear in diverse parts during the event.
Meanwhile, VR area will be newly starting this year, showing several VR related products and titles. TGS 2016 will take place from September 15 to September 18, at the Makuhari Messe in the Mihama-ku of Chiba.
